At 777xc we treat the personal data of our players with the same seriousness that Pakistan's leading financial institutions apply to their customers' information. This Privacy Policy explains precisely what personal data 777xc collects from players and visitors, the purposes for which that data is used, how it is stored and protected, the circumstances in which it may be shared with third parties, and the rights you hold over your own data. Please read this Policy carefully before registering an account or using any part of the 777xc platform.
Notice to Pakistani Players: This Privacy Policy governs the collection, use, and protection of personal data provided to or collected by 777xc by players and visitors accessing the platform from Pakistan and other permitted jurisdictions. By registering an account or using the platform you confirm you have read and understood this Policy. If you do not agree, please discontinue use of the platform.
1.1 This Privacy Policy is issued by 777xc (hereinafter "777xc," "we," "us," or "our"), the operator of the online gaming platform accessible at 777xc.bio. 777xc operates under an international online gaming license which imposes obligations on the Company in respect of data protection, security, and regulatory reporting.
1.2 For the purposes of applicable data protection law, 777xc acts as the data controller in respect of the personal data of registered players and platform visitors. This means that 777xc determines the purposes and means by which personal data is processed.
1.3 This Policy applies to personal data collected through: the 777xc website (777xc.bio); the account registration and KYC verification process; the deposit and withdrawal payment processing workflow; customer support interactions via email and live chat; and any cookies, analytics tools, or tracking technologies deployed on the platform.
1.4 This Policy should be read alongside the 777xc Terms and Conditions and the Responsible Gaming Policy. Where there is any conflict between this Policy and those documents on a data protection matter, this Privacy Policy shall prevail.
2.1 777xc collects personal data in the following categories. Not all categories apply to all players — the specific data collected depends on the services you use and the stage of your account lifecycle.
| Data Category | Specific Examples | When Collected |
| Identity Data | Full legal name, date of birth, gender, CNIC or passport number, facial photograph | Registration; KYC verification |
| Contact Data | Email address, Pakistani mobile number, residential address | Registration; KYC |
| Financial Data | JazzCash / EasyPaisa wallet identifiers, bank account numbers (HBL, UBL, Meezan Bank), deposit and withdrawal transaction records | Payment processing; KYC |
| Account Activity Data | Login timestamps, session durations, games played, bets placed, bet amounts, win/loss history, bonus usage | Continuous platform use |
| Technical Data | IP address, device type (Android / iOS / desktop), browser type and version, operating system, screen resolution, time zone | Platform access |
| Communications Data | Content of emails, live chat transcripts, and support tickets exchanged with 777xc support | Customer support interactions |
| Document Data | Scanned or photographed copies of CNIC, passport, driving licence, utility bills, bank statements submitted for KYC | KYC verification |
| Responsible Gaming Data | Self-exclusion status, deposit and loss limit settings, session time configurations, responsible gaming requests made to support | Account settings; support interactions |
| Usage & Preference Data | Preferred game categories, language settings, notification preferences, recently played game history | Continuous platform use |
2.2 777xc does not collect or process special categories of personal data (such as health or biometric data) except where strictly required by KYC obligations — for example, a facial photograph on a government-issued identity document submitted for age and identity verification. Such document images are processed solely for KYC purposes and are not retained beyond what the regulatory obligation requires.
3.1 777xc collects personal data through the following channels:
4.1 777xc processes personal data for specific purposes, each of which is supported by a legal basis under applicable data protection principles. The primary purposes are set out in the table below:
| Purpose | Data Used | Legal Basis |
| Account registration and management | Identity, contact, account activity | Contract performance |
| Age and identity verification (KYC) | Identity, document, financial | Legal obligation; gaming license compliance |
| Payment processing — deposits and withdrawals | Financial, identity | Contract performance |
| Fraud prevention and anti-money laundering | Identity, financial, technical, activity | Legal obligation; legitimate interests |
| Platform security and access control | Technical, account activity | Legitimate interests |
| Customer support and dispute resolution | Identity, communications, activity | Contract performance; legitimate interests |
| Responsible gaming monitoring and tool administration | Activity, responsible gaming data | Legal obligation; gaming license compliance |
| Regulatory reporting to gaming license authority | Identity, financial, activity | Legal obligation |
| Personalisation and platform improvement | Activity, usage/preference | Legitimate interests |
| Marketing and promotional communications | Contact, preference | Consent (where required) |
5.1 The 777xc platform uses cookies — small text files stored on your device — and related tracking technologies to operate key platform functions and to understand how players interact with the platform. The types of cookies deployed by 777xc are as follows:
These cookies are strictly necessary for the 777xc platform to function. They maintain your login session so you remain authenticated as you navigate between pages, store your language and display preferences, and ensure the security of your active session. These cookies cannot be disabled without fundamentally impairing your ability to use the platform.
Functional cookies remember choices you have made — for example, your preferred currency display, recently played games, or live chat widget status — to personalise your experience on return visits. These cookies do not track your behaviour across third-party websites.
Analytics tools (deployed without linking data to identifiable individuals) help 777xc understand aggregate platform usage patterns — which game categories are most visited, at what time of day peak traffic occurs (useful for scheduling live dealer table availability for Pakistani peak hours), and where players experience navigation difficulties. Analytics data is used internally to improve platform design and is not shared with advertisers.
Cookies used by 777xc's fraud detection infrastructure help identify suspicious login attempts, bot activity, and unusual betting patterns. These cookies form part of the security architecture mandated by the 777xc gaming license and cannot be disabled.
5.2 You may adjust your browser settings to decline non-essential cookies at any time. Most modern browsers — including Chrome and Safari, the most common browsers used by Pakistani 777xc players — provide controls for cookie management under Settings → Privacy. Please note that declining essential cookies will prevent normal use of the platform.
Third-Party Cookies: 777xc does not permit third-party advertising networks to place tracking cookies on the platform. Any third-party tools deployed (for example, fraud detection or analytics providers) are contractually required to process data solely on 777xc's instructions and are not permitted to use collected data for their own purposes.
6.1 777xc does not sell, rent, or otherwise commercially transfer your personal data to third parties for their own marketing or commercial purposes under any circumstances.
6.2 777xc shares personal data only with the following categories of third parties, and only to the extent necessary for the stated purpose:
7.1 Given that 777xc operates under an international gaming license and engages technology, KYC, and fraud prevention service providers based in multiple jurisdictions, your personal data may be transferred to and processed in countries outside Pakistan. Such countries may have data protection laws that differ from those in Pakistan.
7.2 Where personal data is transferred to a third country, 777xc implements appropriate safeguards to ensure that the transferred data continues to receive an adequate level of protection. These safeguards include contractual data processing agreements that impose data protection obligations on the recipient entity equivalent to those applicable within the 777xc operating framework.
7.3 KYC document data (CNIC copies, passport scans) submitted for identity verification may be processed by 777xc's KYC provider in a jurisdiction outside Pakistan. 777xc's contracts with such providers mandate that document data be used solely for verification purposes, retained only for the period required to complete verification, and deleted in accordance with a defined retention schedule.
Note on Data Sovereignty: By creating a 777xc account and submitting personal data (including KYC documents), you acknowledge and consent to the transfer and processing of that data in accordance with this Privacy Policy, including potential transfers to jurisdictions outside Pakistan where 777xc's service providers operate.
8.1 777xc retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by the regulatory obligations imposed by our international gaming license and applicable law. The key retention periods are as follows:
| Data Category | Retention Period | Basis |
| Account identity and registration data | 5 years after account closure | Gaming license regulatory obligation |
| KYC documents (CNIC, passport copies) | 5 years after KYC completion | AML / gaming license obligation |
| Financial transaction records | 5 years after transaction date | Gaming license; financial regulation |
| Gameplay and betting history | 5 years after account closure | Gaming license obligation |
| Customer support communications | 3 years after last interaction | Dispute resolution; legitimate interests |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming obligation |
| Session and technical logs | 12 months from collection | Security; platform improvement |
| Analytics data (aggregated, non-identifiable) | 24 months | Platform improvement |
| Marketing consent records | Until withdrawal of consent + 3 years | Consent management compliance |
8.2 At the end of the applicable retention period, personal data is either securely deleted or anonymised such that the data can no longer be linked to an identifiable individual. Anonymised data may be retained indefinitely for aggregate statistical purposes.
9.1 777xc implements a comprehensive suite of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
9.2 Notwithstanding these measures, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. In the event of a data security incident that is likely to result in significant risk to affected players' rights, 777xc will notify affected players and the relevant regulatory authority in accordance with applicable breach notification obligations.
9.3 Players are responsible for maintaining the security of their own 777xc account credentials. 777xc will never ask you for your password under any circumstances. If you suspect your account credentials have been compromised, you should change your password immediately and notify 777xc support at [email protected] without delay.
10.1 As a data subject, you hold the following rights in respect of the personal data that 777xc holds about you. These rights may be exercised by submitting a request to [email protected]. 777xc will respond to all valid data rights requests within 30 calendar days of receipt:
You have the right to request confirmation of whether 777xc processes personal data about you, and if so to receive a copy of that data. This includes your account data, KYC records, transaction history, and responsible gaming settings.
You have the right to request correction of inaccurate personal data that 777xc holds about you. Where data is incomplete, you may request that it be completed. Identity and KYC data corrections may require updated documentation.
You may request deletion of your personal data in defined circumstances — for example, where the data is no longer necessary for the purpose for which it was collected. However, this right is subject to 777xc's overriding obligations under the gaming license and applicable anti-money laundering law, which require retention of certain data for defined minimum periods regardless of an erasure request.
You may request that 777xc restricts processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of the data is being resolved. Where processing is restricted, 777xc will continue to hold the data but will not actively process it beyond what is required to maintain the restriction.
Where 777xc processes your data on the basis of your consent or for performance of a contract, and where the processing is carried out by automated means, you have the right to receive a copy of your data in a structured, commonly used, machine-readable format. This right applies to the personal data you have directly provided to 777xc.
You have the right to object to 777xc processing your data where processing is based on legitimate interests — including profiling for responsible gaming purposes. You also have an absolute right to object to processing of your data for direct marketing purposes at any time, and 777xc will cease such processing immediately upon receipt of a valid objection.
Where 777xc processes your data on the basis of your consent (for example, for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal. To withdraw consent for marketing emails, use the unsubscribe mechanism in any 777xc marketing communication, or contact support directly.
How to Exercise Your Rights: Send your data rights request to [email protected] with the subject line "Data Rights Request" and include your full name and registered email address. 777xc will verify your identity before processing the request. No charge is made for valid requests. 777xc aims to respond within 30 calendar days.
11.1 777xc may send promotional emails, SMS notifications to your registered Pakistani mobile number, and in-platform notifications about bonus offers, new game launches, cricket betting promotions (including PSL-specific offers), and other platform news to registered players who have opted in to receive such communications.
11.2 Marketing communications will only be sent to players who have provided explicit consent to receive them. You may withdraw your marketing consent at any time by:
11.3 Players who have activated self-exclusion on their 777xc account will be removed from all marketing communication lists for the full duration of the self-exclusion period. Marketing will not resume without the player's explicit re-opt-in following the conclusion of a temporary self-exclusion, or at all in the case of a permanent self-exclusion.
11.4 Transactional communications — including deposit confirmations, withdrawal status notifications, account security alerts, and KYC status updates — are not marketing communications and will continue to be sent regardless of your marketing consent settings, as they are necessary for the operation of your account.
12.1 The 777xc platform is strictly intended for adults aged 21 years and above. 777xc does not knowingly collect, process, or retain personal data belonging to individuals under the age of 21.
12.2 All accounts are subject to age verification through the KYC process. Any account found to be held by an individual under 21 will be closed immediately. Any personal data collected in connection with such an account will be deleted except to the extent that retention is required by anti-money laundering or regulatory obligations.
12.3 If a parent or guardian becomes aware that a minor under their supervision has accessed the 777xc platform or submitted personal data without authorisation, they should contact 777xc support at [email protected] immediately. 777xc will investigate the matter and take appropriate action promptly.
21+ Age Restriction: 777xc is a platform for adults aged 21 and above only. If you are under 21, you must not register an account or use any 777xc service. 777xc takes the 21+ age restriction seriously and enforces it through mandatory KYC verification before any withdrawal is processed.
13.1 As part of its responsible gaming obligations under the international gaming license, 777xc processes certain personal data — specifically account activity data and behavioural patterns — for the purpose of identifying and supporting players who may be at risk of developing harmful gambling behaviour.
13.2 This processing may involve automated analysis of betting patterns, session frequencies, changes in deposit levels, and ratio of wins to losses. Where such analysis identifies patterns indicative of potential problem gambling, 777xc may send responsible gaming information to the affected player, proactively offer to discuss responsible gaming tools, or in serious cases take protective action on the account in accordance with its responsible gaming obligations.
13.3 Responsible gaming data — including self-exclusion status and limit settings — is handled with strict confidentiality. This data will not be shared with marketing teams within 777xc and will not be used for promotional targeting.
13.4 Players who have activated self-exclusion are retained on 777xc's self-exclusion records for the full duration of the exclusion period plus the regulatory retention period that follows. This ensures that re-registration attempts during an active exclusion period can be identified and blocked.
13.5 Full details of 777xc's responsible gaming tools and policies are available on the Responsible Gaming page.
14.1 777xc reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes required by updates to our gaming license obligations, or changes in applicable data protection law.
14.2 Where changes are material — for example, where we introduce a new category of data processing or share data with a new category of third party — we will notify registered players by email to their registered address prior to the change taking effect.
14.3 The date at the top of this Policy reflects the most recent revision date. Players are encouraged to review this Policy periodically. Continued use of the 777xc platform following publication of an updated Policy constitutes acceptance of the revised terms.
15.1 For any queries, concerns, or requests related to this Privacy Policy or 777xc's data processing practices, please contact the 777xc data protection team:
15.2 If you have submitted a data rights request or privacy complaint and are not satisfied with the response you have received from 777xc, you may escalate the matter to the data protection supervisory authority in the jurisdiction of 777xc's gaming license, or to the independent dispute resolution mechanism designated under the gaming license framework. 777xc support will provide the relevant escalation contact details upon request.
15.3 This Privacy Policy was last reviewed and updated on 1 January 2026. 777xc commits to reviewing this Policy at least annually to ensure it remains accurate, complete, and consistent with the Company's current data processing practices and regulatory obligations.
777xc handles every player's personal data with the same seriousness applied to PKR balances — securely, transparently, and in compliance with our international gaming license. Explore the full 777xc Casino with confidence.
21+ Must be 21 or older. 777xc operates under an international gaming license. Gambling involves financial risk. Play responsibly.